Long considered the standard for all organizational behavior textbooksorganizational behavior provides the research you want in the language your students understand this text continues its tradition of making current relevant research come alive for stud. What is organizational behavior ob organizational behavior ob is the study of the way people interact within groups normally this study is applied in an attempt to create more efficient business organizations the central idea of the study of organizational behavior is that a scientific . Organizational behavior is the study of both group and individual performance and activity within an organization internal and external perspectives are two theories of how organizational behavior can be viewed by companies. The organizational behavior group researches fundamental questions in organizational behavior from both a social psychological and a sociological perspective
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